Before You Innovate, Ask the Right Questions – Greg Satell – Harvard Business Review

Albert Einstein is often quoted (perhaps apocryphally) as saying, “If I had 20 days to solve a problem, I would spend 19 days to define it.” Innovation is a particularly sticky problem because it so often remains undefined. We treat it as a monolith, as if every innovation is the same, which is why so many expensive programs end up going nowhere.

So how should we go about it? Click here.

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